High Winter Boohoo Ranges in Sydney

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The Ivy Penthouse in Sydney was decked out and dazzling with racks of soon to be released boohoo garments, each collection catering to a specific look and feel;  California festival-girl with crochet, dip dye and denim, Aztec geo-prints and rich reds, sexy sports luxe with cut outs & see through panels, animal print and patterns on patterns on sophisticated party dresses or super distressed denim, sequins and netted skirts and kimono type matching pant suits. It was all very pleasing to the eye and semi-distressing that I wasn’t able to be left alone to try on absolutely everything. Click through for all the fab accessories and cute DIY table on display…

I was part of a small New Zealand media contingent taken to Sydney to be part of the festivities to celebrate boohoo being in NZ & Ozzie for one year. It was so much fun getting to meet and hang out with everyone whilst mixing fashion, champagne and great food. So thanks, boohoo & Beat. Youse are choice as. On another note, it was rumoured that Rihanna stayed at the Ivy Penthouse the last time she was in Sydney, we were unable to verify this, but I could totally see her ballin’ outta control in that suite. It is major.

booeye1 booshoes1booeye2 booshoes2booeye3 booshoes3 boodiy booflower1 boosydney13WIW. The End.

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2 Responses to High Winter Boohoo Ranges in Sydney

  1. Ana May 23, 2013 at 8:43 pm #

    Are these all online? and avaliable yet? love it!

    • lei May 24, 2013 at 11:26 am #

      Hey! Most of them are but there are a couple ranges that won’t be up until July/August

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