models in boohoo + a big ass cake


What’s a one year anniversary celebration without some hot models and a big ass cake, right? With boohoo now being the 4th most visited fashion site in Oz & NZ, selling six dresses every minute, I can see why the peeps at boohoo, including its founders Carol and Mahmud, were all down to par-tay for our last night in Sydney. Mix a bunch of kiwis, ozzies and guys and gals from the UK, and a big night will mos def be had.┬áBut, conveniently, what goes on tour, stays on tour… shout outs to Courtney from Always, Sometimes, Anytime tho, you’re the man.

But before dancing til the wee hours, we were able to admire pieces from the boohoo ‘Boutique’ and ‘Future Sports’ ranges (due out around July/August) on some stunning models. The Future Sports pieces were some of my faves from the showroom and it was even better seeing them worn IRL. My love for the neon-pink leopard print ensemble grew even more. I’d somewhat overlooked the ‘Boutique’ range at the showing, the collection being darker and a bit more serious, but the dresses got my attention that night. Plus, I’m a sucker for wearing socks with heels, and flower crowns, so that put it over the edge for me. More fash & food pics after the jump xx


bootableboomodel4 boomodel6 booflowers boodjs boodessert2 booballs boocones boodessert1

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4 Responses to models in boohoo + a big ass cake

  1. madicattt May 28, 2013 at 7:03 pm #

    That red/black flower print dress. Wow.

    • lei May 28, 2013 at 7:09 pm #

      yep!!! Need it in my life x

      • madicattt May 28, 2013 at 7:35 pm #

        Any idea when it will be dropping online? Everything about it is perfect!

        • lei May 30, 2013 at 10:07 pm #

          It should be dropping around end of July/August x

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